Last night I watched the 4 part Kanye West interview with Zane Lowe. In it, Kanye bounces around from sounding extremely passionate and extremely egotistical. He talks a lot about how the fashion / design world won't let him in (or at least, not in the way he wants) and he is pretty damn intense for a one on one interview. I kind of felt bad for Zane Lowe, as he tried starting off the interview with being so positive about the new Yeezus album and you could tell he genuinely wanted to talk about it, but he ended up being more like that friend who quietly nurses a pin while his buddy vents about his shitty day at work. That being said, it was a pretty entertaining interview.
Kanye says quite a few unintentionally funny things. Stuff like “I like some of the Gaga songs. What the fuck does she know about cameras?” and “It’s in my code. Have y’all ever seen Wreck-It Ralph?” and “[We] brought the leather jogging pants six years ago to Fendi, and they said ‘no.’ How many motherfuckers you done seen with a leather jogging pant?”. Apparently, the answer to that last question is that we done seen a lot of people with leather jogging pants now (I can confirm that the trend hasn't hit Nottingham yet).
But overall, I left watching the interview with a different feeling about Kanye. Even though he shouts “Rap is the new rock and roll. We the rock stars. We the rock stars, and I’m the biggest of all of them.” I kind of left that interview thinking that Kanye was more 'extremely passionate' then 'up his own ass ego maniac'.
But then I logged onto Twitter.
And in perfect timing, there was Mr. Yeezy twitter yelling at Jimmy Kimmel. Completely undermining the new perception of him that had just started forming in my head. He type shouted such gems as…
And… well there was a few more, including some attempts at creating memes, which you can see all of over on The Line Of Best Fit (or a bunch of other places online). You'll also find the Jimmy Kimmel skit that send Kanye into a twitter tirade on that TLOBF link. And it's a pretty tame skit, especially when you consider the skit is just some kids reading an exact transcript from the West / Lowe interview.
Anyways, I guess what I'm trying to say is: Calm down Kanye. Imagine how the exact same words you said in that interview would have sounded if they were said in a JayZ calm and cool fashion. There would have been nothing to make fun of, you probably would have sounded pretty awesome. And if you can't help being super intense, even in a one-on-one-sit-down-talking situation, then at least have thick enough skin for the obvious late night ribbing that will follow (you can't talk about leather jogging pants without someone making a joke). And above all, get your Caps Lock button fixed before you tweet again. You'd be amazed how differently your tweets would be read with proper upper and lower case usage.
Not that Kanye should listen to me. He's super rich and successful and I'm not either of those. So it would be fair to say that one of our strategies is working better than the others. But still, if he'd tone it down a pinch I think he'd find things working out a bit better for himself.